It's especially disappointing when it happens just as you are getting ready to promote a cause that is near and dear to your heart. So apologies about the lack of Breast Cancer Awareness Month content so far this month.
Actually, having been given chance to reflect on it whilst being sick in bed, I'm not sure I want to be pumping out content last year.
Already we have had some of the usual toxic personalities on social media giving a backlash to those who are just trying to make the world a slightly better place. And it makes me realise that we are never going to get through to these sort of narcissists who are incapable of perceiving the world from anything other than their own stunted point of view because their self-involved personalities render them unable to comprehend people doing things for anything other than self-serving purposes.
The more you try to push them to see the good in what people are doing, the more they will double down on their obsession with it being nothing but a market exercise for attention seekers. The irony being that they are using there anti-awareness agenda for no reason than to garner themselves some attention. Because they are not just narcissists, but also massive hypocrites.
So, all of that is a very long way of saying that I'll be dialling it back this year. I have already put out a podcast episode dedicating to promoting Breast Cancer Awareness and I feel like that is the strongest message that I can personally send.
However, with that being said, if you missed these articles I wrote in past years, I would also urge you to go back and give them a read as they are still as relevant to today as they were when I wrote them.
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